Duvel
Design:
Tailormate
Client:
Duvel Moortgat
Photographer:
Hannelore Veelaert

Duvel

The Duvel Moortgat stand at Horeca Expo is all about meeting and tasting. You will find plenty of comfortable seating, without the iconic character of Duvel being lost for even a second. This is achieved through a few creative eyecatchers: for instance, a wall of glowing, empty Duvel bottles forms the backdrop of the bar, while a floating metal structure provides a surprising finishing touch .

Exhibition stand
Ghent
Horeca Expo
Share this project:
Link naar LinkedinLink naar FacebookLink naar Instagram

A brand experience with character

The open steel structure and robust concrete finish form a powerful backdrop that perfectly complements Duvel’s distinctive character. The combination of industrial materials, warm wood accents, and striking lighting creates an inviting atmosphere where visitors naturally want to linger. Thanks to the open layout, the stand remains accessible from all sides, while the various brand zones provide ample space for tastings, networking, and inspiring conversations.