Garmin

Visitors were able to discover the latest bike computers, smartwatches, and accessories through clearly organized product zones, interactive displays, and test setups. The indoor cycling simulators invited them to experience Garmin’s technology firsthand, while the logical routing and open layout guided visitors effortlessly through the various product categories. This created a trade show booth that did more than just showcase products; it made the passion for cycling and innovation tangible—fully in line with the "Never Stop Cycling" slogan.