Miele
Design:
Tailormate
Client:
Miele
Photographer:
Studio Van Gelder

Miele

For Miele Professional, Tailormate created a modular exhibition stand that was used at both Health & Care and Horeca Expo. The stand showcased Miele's professional washing, drying, and dishwashing solutions in a clear and accessible way. Thanks to the open layout, powerful branding, and realistic product displays, it created an inviting environment where visitors could discover the applications for the healthcare and hospitality sectors up close.

Exhibition stand
Ghent
Health & Care
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Designed for multiple trade shows

The exhibition stand was developed with reuse and flexibility as its core principles, allowing the same setup to be easily adapted to different trade show environments. Large-scale visuals, integrated product displays, and a central reception desk ensured a clear focus on the products and a professional appearance. The combination of sustainable materials, a recognizable brand identity, and an efficient layout made this stand a versatile concept that performed optimally across multiple trade fairs.