't Zottekot
Design:
Tailormate
Client:
't Zottekot
Photographer:
Studio Van Gelder

't Zottekot

For Brugse Zot, Tailormate created an eye-catching exhibition stand at Horeca Expo. The stand brought the brand's signature atmosphere to life with recognizable Brugse Zot elements and a warm hospitality-inspired look and feel. A large central bar served as the beating heart of the stand, inviting visitors to discover the product range. Striking branding, atmospheric lighting, and green accents ensured a strong visual presence. The open layout made the stand accessible from various directions on the exhibition floor, creating a welcoming meeting place where experience and product presentation took center stage.

Exhibition stand
Ghent
Horeca Expo
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A stand with character and atmosphere

The design combined brand identity with functional spaces for tastings and conversations. The characterful visuals and the iconic Zot figure immediately captured the attention of visitors. Materials with a warm aesthetic reinforced the brand's authentic character. The spacious bar area provided room for interaction with customers, partners, and prospects. Thanks to the open structure, the stand remained clear and inviting throughout the entire trade fair. The result was a powerful brand experience that perfectly aligned with the look and feel of ’t Zottekot.