Wopaco
Design:
White House Design
Client:
Wopaco
Photographer:
Willem Van Puyenbroeck

Wopaco

For Wopaco, we created an exclusive exhibition stand at Prowood, the leading trade fair for the wood and interior design sector. The stand reflects the same quality as the products Wopaco distributes: sleek, refined, and finished down to the smallest detail. Through a thoughtful combination of warm materials, elegant shapes, and open sightlines, we created an inviting environment where visitors could explore the collections in peace. The integrated bar and various meeting areas made the stand an ideal location for both spontaneous conversations and professional meetings.

Exhibition stand
Flanders Expo - Ghent
Prowood
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Product demonstrations and meetings in a well-thought-out booth concept

Beyond the stylish presentation, functionality was also a key priority. Various product demonstrations were given a prominent place within the stand, allowing visitors to experience the materials up close. A private meeting room provided the opportunity to host clients with complete discretion, while the open hospitality zone with a bar created a warm and welcoming atmosphere. The result is a high-end exhibition stand where product experience, architecture, and commercial interaction seamlessly come together.